About Debra Lee Baldwin

Widely known as the “Queen of Succulents,” Debra Lee Baldwin is the award-winning garden photojournalist who launched global interest in succulents in 2007 with her book, Designing with Succulents. The completely revised and updated second edition came out in 2017. Debra’s two other bestsellers are Succulent Container Gardens (2010) and Succulents Simplified (2013). All are from Timber Press, the largest publisher of gardening books in the US.

Debra also spreads the word about “plants that drink responsibly” via newsletters, articles, photos, videos, social media, public speaking, radio and TV. Fans and followers rely on her for accurate, visually dynamic information that “entertains and enlightens in equal measure.” Although an expert in succulents in general, Debra’s main focus is on trends, design and aesthetics.

My greatest pleasure is showing how to use succulents beautifully in a wide range of creative applications.” ~ Debra Lee Baldwin. 

With Debra’s guidance, you’ll…

~Help your succulents thrive and look their very best.

~Select the right ones for your location, preferences and projects.

~Collect, care for and cultivate your favorites.

~Create indoor and outdoor gardens that are beautiful, relaxing and inviting.

~Discover innovative designers and learn from their tips and ideas.

~Take pride in your garden, landscape, containers and plants.

~Savor moments of discovery, delight and inspiration.

For fun and inspiring follow-ups to Debra’s books, subscribe to her “Celebrating the Joy of Succulents” newsletter. Topics include seasonal must-do’s, eye-catching projects, visits to great gardens, plant profiles, care and maintenance tips, interviews with experts, and much more. Subscribe now.

“I eagerly read every issue from top to bottom. So much good stuff!” — Landscape designer Laura Eubanks. 

Debra lives and gardens in “the epicenter of all things succulent:” San Diego’s North County, home to more succulent specialty nurseries and wholesale growers than anywhere else in the world.

Related Info ~

This site’s TV, RADIO AND MEDIA page:
Excerpts and links to articles and interviews in which Debra is featured or quoted as an expert on succulents and their design uses. Book reviews, radio podcasts, TV news, Wall St. Journal, Washington Post, KPBS, more.

“My goal is to help you create your very own, easy-care succulent Eden.” ~ Debra Lee Baldwin

Debra Lee Baldwin with her books


— Author of the Timber Press bestsellers Designing with Succulents, Succulent Container Gardens and Succulents Simplified.

— Magazine contributor to Sunset, Better Homes & Gardens, Garden Design and more.

— Succulent expert interviewed by the Associated Press, Wall Street Journal, Huffington Post, Bloomberg News, KPBS TV, Garden America Radio, Garden Design magazine, the Ringer and many more.

Social media (approx.): Facebook: 100,000 followers,  Instagram: 20,000 followers,  Pinterest 700,000 monthly viewers, newsletter 10,000 subscribers, YouTube views to date: over 4,000,000.

— Presenter at venues that include Epcot Center; the Cactus and Succulent Society of America convention; flower-and-garden shows in Philadelphia, Seattle and San Francisco; and botanical gardens, universities and horticultural groups nationwide.

— Profiled in Garden Design magazine as the publication’s Spring, 2016 “Ground Breaker.”

— Instructor at Craftsy, the leading online purveyor of how-to videos in the US. Debra’s popular 7-lesson class is “Stunning Succulent Arrangements.”


— Literary: Nineteen first-place awards from the Garden Writers Association of America, the Society of Professional Journalists and Authors, and the San Diego Press Club.

— Lifetime achievement: San Diego Horticultural Society “2017 Horticulturist of the Year.”


—  “Debra’s work has elevated succulents to rock-star status in Western gardens.” ~ Kathleen Brenzel, garden editor, Sunset magazine

— “Debra Lee Baldwin is the primary person responsible for the growing interest in succulents on the part of the gardening public.” ~ Australian nurseryman and author Attila Kapitany, in his address to the biennial convention of the Cactus & Succulent Society of America

“…Designing with Succulents spent 19 weeks as the bestselling gardening book on Amazon. From there, powered by the internet, succu-mania spread across the country.” ~ Gwyneth Kelly, columnist, The New Republic

— “Debra Lee Baldwin and her books have lit up the gardening world.”~ Ron Vanderhoff, nursery manager, Roger’s Gardens

— “Her passion and expertise are unsurpassed in the world of succulents. Debra demystifies these plants so you can grow, collect and create with confidence.” ~ Laura Eubanks, landscape designer, Design for Serenity.