About Debra Lee Baldwin

Garden photojournalist and author

“Queen of Succulents” Debra Lee Baldwin is the award-winning garden author and horticulturist credited with launching worldwide interest in succulents. Her three books on succulents are record-breaking bestsellers: Designing with Succulents,  Succulent Container Gardens and Succulents Simplified.

Debra spreads the word about “plants that drink responsibly” via books, articles, photos, videos, social media, public speaking, radio, podcasts, and TV. Her YouTube channel has more than 8,000,000 views. Debra's popular ”Celebrating the Joy of Succulents” newsletter presents design, succulent gardening essentials and discoveries she's eager to share. Debra lives in “the epicenter of all things succulent:” San Diego’s North County, home to more succulent specialty nurseries and wholesale growers than anywhere else in the world. See Debra's own idea-filled, half-acre garden on YouTube. 

My greatest pleasure is showing how to use succulents beautifully in a wide range of creative applications.”

Debra Lee Baldwin

Debra Lee Baldwin is the primary person responsible for the growing interest in succulents on the part of the gardening public.

Australian nurseryman and author Attila Kapitany, in his address to the biennial convention of the Cactus & Succulent Society of America

"Ground Breaker"

Profiled in Garden Design magazine

19 First-Place Awards

From GardenComm (formerly the Garden Writers Association), the Society of Professional Journalists and Authors, and the San Diego Press Club

Horticulturist of the Year

Lifetime achievement awarded by the San Diego Horticultural Society

Debra Shows You How To ...

  • Help your succulents thrive and look their very best.
  • Select the right ones for your location, preferences and projects.
  • Collect, care for and cultivate your favorites.
  • Create indoor and outdoor gardens that are beautiful, relaxing and inviting.
  • Discover innovative designers and learn from their tips and ideas.
  • Take pride in your garden, landscape, containers and plants.
  • Savor moments of discovery, delight and inspiration.


TV, Radio & Media

Find excerpts and links to articles and interviews in which Debra is featured or quoted as an expert on succulents and their design uses. Included are book reviews, radio podcasts, TV news, the Wall St. Journal, Washington Post, KPBS, and more.


Kathleen Brenzel

Garden Editor, Sunset magazine

"Debra’s work has elevated succulents to rock-star status in Western gardens."


Ron Vanderhoff

Nursery Manager, Roger’s Gardens

"Debra Lee Baldwin and her books have lit up the gardening world."

Laura Eubanks logo

Laura Eubanks
Landscape designer, Design for Serenity
"Her passion and expertise are unsurpassed in the world of succulents. Debra demystifies these plants so you can grow, collect and create with confidence."

Where to Find Debra





Magazine contributor

Sunset, Better Homes & Gardens, and Garden Design to name a few.


The Associated Press, Wall Street Journal, Huffington Post, Bloomberg News, KPBS TV, Garden America Radio, Garden Design magazine, Architectural Digest and many more.






Presenter at venues that include Epcot Center; the Cactus and Succulent Society of America convention; flower-and-garden shows in Philadelphia, Seattle and San Francisco; and botanical gardens, universities and horticultural groups nationwide.


Debra’s popular 7-lesson class, “Stunning Succulent Arrangements”, is featured on Blueprint, the leading online purveyor of how-to videos in the US.

Want to Learn More?

For fun and inspiring follow-ups to Debra's books, subscribe to her “Celebrating the Joy of Succulents” newsletter. Topics include seasonal must-do’s, eye-catching projects, visits to great gardens, plant profiles, care and maintenance tips, interviews with experts, destinations, and much more. Free. Subscribe now.

“I eagerly read every issue from top to bottom. So much good stuff!” — Landscape designer Laura Eubanks. 

Join more than 8,500 succulent lovers who get Debra's newsletter!